Catalog Content |
Definition of creativity: Definition of creativity, Concepts, Characteristics of creative people; Myths of Creativity: True known mistakes, Mixed concepts; Creativity Exercises; Methods for improving creativity; Innovation Definition: Innovation concepts; Mixed concepts; Types of Innovation: Product development process, Diffusion of innovation; Innovative Organizational Culture and Innovation: Definition of organizational culture, Effect of organizational culture on creativity; Factors Determining Innovation in Enterprises: Internal and External Factors; Innovation Resources and Strategies |