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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA in Marketing Management (Distance Education)
  4. Course Structure Diagram with Credits
  5. Brand Management
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
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Last Updated: 07/03/2024

Code - Course Title Course Type Laboratory + Practice ECTS
PZY507 - Brand Management I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. FERRUH UZTUĞ
Mode of Delivery The mode of delivery of this course is distance education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Ferruh Uztuğ, (2011), Markalaşma YolundaFerruh Uztuğ (2003), Markan Kadar Konuş
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Changing Competitions and Brand as a Added Value
Week - 2 Basic Concepts: Brand Awareness, Associations, Identity, Personality, Image
Week - 3 Basic Concepts: Brand Awareness, Associations, Identity, Personality, Image
Week - 4 Brand Management and Building
Week - 5 Brand Identitiy Models
Week - 6 Brand Identity Models
Week - 7 Communication Strategy Towards Branding: Brand Positioning
Week - 8 Consumer Behaviour and Brands
Week - 9 Brand Management and Integrated Communications
Week - 10 Brand Managment and Integrated Communications
Week - 11 Corporate Communication and Brand Management
Week - 12 Business Management and Brand Management
Week - 13 Brand Management in Turkey
Week - 14 Brand Management in Turkey

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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