Akademik Dersler - Tanıtım

Last Updated: 03/10/2023

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZY511 - New Product Development Process in Businesses	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. CELAL HAKAN KAĞNICIOĞLU
Mode of Delivery	Distance education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisities or co-requisities of this course
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Tasarım yönetimi, Brigitte Borja de Mozota ; çeviri Sibel Kaçamak, İstanbul : MediCat Kitapları, 2005.Design in Business: Strategic innovation Through Design, Margaret B., Bessant, J., Prentice Hall, 2002.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The concept of new product development
Week - 2		The process of new product development
Week - 3		Concept of design and product design
Week - 4		Types of design
Week - 5		Importance of design in business
Week - 6		Design process
Week - 7		Design process and communication in business
Week - 8		Design team and operations
Week - 9		Phases of design process
Week - 10		Relation of design with marketing
Week - 11		Design and corporate identity
Week - 12		The relationship of design with strategy
Week - 13		The relationship of design with production
Week - 14		The relationship of design with the other functions of business

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Assessment Method and Passing Requirements
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