Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Social Media Applications	EOS204	IV. SEMESTER	2+0	3.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ SERAP UĞUR
Mode of Delivery	Face to face
Prerequisites	none
Courses Recomended	none
Recommended Reading List	Will be given at the course.
Assessment methods and criteria	Midterm Exam (30%), Practice (20%), Final Exam (50%).
Work Placement	none
Catalog Content	The Development of Communication Forms and Tools; The Birth and Development of Social Media; The New Direction of Communication and Social Media; Communication and Social Media Strategy in Social Media; Social Media Platforms and Usage:Social networking sites, Blogs, Content communities, Virtual worlds; Social Media Management;Crisis and Reputation Management in Social Media; Metrics, Key Performance Indicators and Return on Investment Calculations with AI; Data Analysis in Social Media, Tools and Platforms:That Can Be Used in Measurement and Analysis; Social Media and Education; Creating and Managing Educational Social Media Accounts; Data and Information Security.