Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Advertising Narrative and Analysis	RHİ541	I. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DOÇ. DR. SERDAR YILDIZ
Mode of Delivery	Face to Face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional program component for this course.
Recommended Reading List	-
Assessment methods and criteria	Mid-term exam, Final assignment
Work Placement	-
Catalog Content	Narrative, Story, Literature, Art, Creativity, Culture, Advertising analysis; Relationship between Advertising and Art: Art movements, Modernism, Postmodernism, Pop-art, Performing arts, Drama, Music, Visual narrative art, Visual design, Story design; Relationship between Advertising and Culture: Concept of culture, Popular culture, Consumption culture, Digital culture, Advertising and society; Advertising Narrative in the Digital Age: Concept of data, Digitalization and creativity, Digital storytelling, Transmedia.