| Catalog Content |
Fundamentals of Artificial Intelligence: Fundamental concepts, Historical perspective, Structure of AI; Learning from Data: Data, Types of Data, Information, Knowledge; Machine Learning: Common types of machine learning algorithms, Predictive models, Descriptive models, Machine learning applications; Deep Learning: Neural networks, Deep learning applications; Generative AI for Public Relations and Advertising; Natural Language Processing: Virtual assistant; AI Ethics; AI Strategy; Implementing AI Solutions in Public Relations and Advertising: Benefits and limitations |
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