| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. EMRAH GÜLMEZ |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
RHİ311 Reklam Yazarlığı I is recommended optional programme component for this course. |
| Recommended Reading List |
John Hegarty- Hegarty on AdvertisingJohn Hegarty- Hegarty on Creativity |
| Assessment methods and criteria |
1 midterm portfolio and 1 final portfolio |
| Work Placement |
There is no internship or practice to be done by students related to this course. |
| Catalog Content |
Copywriting for written communication tools: Examples and applications for magazine Copywrite; Examples and applications for newspaper Copywrite; Examples and applications for brochure and bulletin Copywrite; Radio Copywrite: Power of voice, radio listeners, techniques of radio copy write; Examples and applications for radio Copywrite; Copywriting for TV: Planning TV Copywrite; TV scriptwriting; Techniques of producing TV commercials; Examples and applications of TV advertising copy write; Copywriting for other advertising tools: Poster, outdoor. |
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