| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. NEJDET ATABEK |
| Mode of Delivery |
The mode of delivery is face to face. |
| Prerequisites |
There is no prerequisite and co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme for his coerse. |
| Recommended Reading List |
Atabek, Nejdet. (2003) Propaganda Ve Toplumsal Kontrol, Selçuk İletişim, Cilt 2, Sayı 4, ss. 4-12.Atabek, Nejdet. (2002) Kamuoyu, Medya Ve Demokrasi, Kurgu Dergisi, Sayı 19, ss. 223-238.Bernays, Edward L. (2022) Belirginleşen Kamuoyu, Çev: Orhan Doğuş Yılmaz, Kabalvı Yayınevi.Bostancı, M. Naci. (2011) Siyaset ve Medya, Özgür Yayınları.Damlapınar, Zülfika. (2002) “İktidar ve Kitle İletişim Araçları Üzerinden Rıza üretimi: Teorik ve Ampirik Açıdan Kamusal Senaryo Süreci”, İletişim, Sayı. 14, ss. 61-87.Tufan, Hülya. (1995) Kamuoyu Kimin Oyu? Kesit Yayıncılık. |
| Assessment methods and criteria |
1 midterm exam and 1 final exam. |
| Work Placement |
Not applicable. |
| Catalog Content |
Concept of Public Opinion: Definition of public opinion, Formation of public opinion, The emergence of public opinion in the historical process; Theories of Public Opinion: Effective majority theory, Power theory, Sociological theory; Public Opinion and Media: The effect of media on public opinion formation; Communication Theories Explaining the Formation of Public Opinion: Spiral of silence theory, Agenda setting theory; Public Opinion Research: The effects of public opinion research, Public opinion research and media; Propaganda: Definition of propaganda, Techniques of propaganda, Public opinion and propaganda, Propaganda and social control. |
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