| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. NEZİHE FİGEN ERSOY ARCA |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Tenekecioğlu Birol, Ersoy Nezihe Figen, Makro Pazarlama, Birlik Yayınevi |
| Assessment methods and criteria |
The students are assessed based on the paper that they have prepared and submitted. |
| Work Placement |
N/A |
| Catalog Content |
Macro Marketing and The Domain of Macro Marketing; Marketing and Economic Development; Marketing and Societal Development; Macro Marketing and Public Policy; Stages of Market Development; Society’s Impact on Markets And Marketing Systems; Transition Economies and Macro Marketing; Channels of Distribution And Economic Development; Quality of Life: A Macro Marketing Perspective; Marketing Ethics; Consumption and Marketing |
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