| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. FERRUH UZTUĞ, DOÇ. DR. FEYZA AĞLARGÖZ |
| Mode of Delivery |
The mode of delivery of this course is distance education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 midterm exam, 1 final exam |
| Work Placement |
Not Applicable |
| Catalog Content |
What is Brand?; Product and Brand differenting dimensions; Branding Concept, Brand associations; Relationship Between Brand and Corporate Brand; Brand Building and Management: Branda Managment Basic Principals, Brand identity, Brand extension strategies; Brand Status; Brand Architecture; Brand Management Models; Brand Communication; Brand Messages Strategy; Corporate Culture and Brand Communications, Integrated Comunication Tools and Applications. |
Anadolu Info Package 
Turkish 
English