| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MİNE OYMAN |
| Mode of Delivery |
The mode of delivery of this course is distance education |
| Prerequisites |
There is no prerequiste or co-requiste of this course |
| Courses Recomended |
N/A |
| Recommended Reading List |
N. Serdar Sever, R. Ayhan Yılmaz, Sevil Bayçu vd. Bütünleşik Pazarlama İletişimi, Anadolu University AÖF Publications.Mutlu Uygun vd. (2012). Mobil Pazarlama Uygulamalarına Yönelik Tüketici kabulünü Etkileyen Faktörler" Organizasyon Ve Yönetim Bilimleri Dergisi, Volume 4, Number 2.Hüseyin Altunbaş (2009). "Pazarlama İletişimi Ve Etkinlik (Event) Pazarlaması ‘Müzik Eğlence Etkinliğinin Marka İletişimine Etkisi’ İletişim Fakültesi Dergisi.Betül Özkaya (2010). "Reklam Aracı Olarak Advergaming" Marmara Üniversitesi, İİBF Dergisi, V:XXIX, Number IIYasemin Bozkurt ve Mine Oyman (2016). “Oyun ya da Reklam? Genç Oyuncular Eğlence İçerikli Oyun Reklamlari Nasil Algiliyor?” Akademik Bakiş Uluslararası Hakemli Sosyal Bilimler Dergisi Year:2016 Number: 58 |
| Assessment methods and criteria |
The students are required to attend the classes regularly and responsible for prepare the given task-practice-projects. The evaluation criteria is as follows: 1 Midterm, 1 Assignment and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Marketing Communication: Concept, Scope, Objectives, İmportance; Developments and Trends in Marketing Communication: Developments in consumers, Practices and approaches; Marketing Communication and Technological Developments; Social Networks and Brand Communities; Integrated Marketing Communication; Advertising Strategies; Public Relations and Publicity; Direct Marketing and Direct Selling; Word of Mouth Communication and Marketing; Corporate Social Initiatives; Mobile and Guerilla Marketing Applications; Marketing Communication Planning Process; Social Responsibility and Ethical Dimensions of Marketing Communications. |
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