| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. NEVZAT BİLGE İSPİR, DR. ÖĞR. ÜYESİ RIDVAN KOCAMAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Gegez, Ercan, Pazarlama Araştırması,İstanbul, Beta Yay. |
| Assessment methods and criteria |
Midterm exam (20%)-Test - Exercise project (30%)-Classical Final exam (50%)-Test )-T |
| Work Placement |
N/A |
| Catalog Content |
Nature and Characteristics of Marketing Research; Scope and Importance of Research in Marketing; Marketing Research Types; Research Process and Structure in Marketing Research; Defining Problem in Research; Sampling and Sampling Methods; Secondary Data in Research; Qualitative and Quantitative Data Collecting Methods: Questionnaire and questionnaire methods, Observation and observation methods, Experiment method, Deep interview, Focus group; Question and Scale Types; Data Collecting and Classification; Computer Programs Related to Analyzing; Types of Data Analyzes in Marketing Research: Parametric and nonparametric analyzes; Preparing Marketing Research Report. |
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