Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Research and Analysis in Marketing	PZY514	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. NEVZAT BİLGE İSPİR, PROF. DR. MEHPARE ARGAN
Mode of Delivery	The mode of delivery of this course is Face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	Gegez, Ercan, Pazarlama Araştırması,İstanbul, Beta Yay.
Assessment methods and criteria	Midterm exam (20%)-Test - Exercise project (30%)-Classical Final exam (50%)-Test )-T
Work Placement	N/A
Catalog Content	Nature and Characteristics of Marketing Research; Scope and Importance of Research in Marketing; Marketing Research Types; Research Process and Structure in Marketing Research; Defining Problem in Research; Sampling and Sampling Methods; Secondary Data in Research; Qualitative and Quantitative Data Collecting Methods: Questionnaire and questionnaire methods, Observation and observation methods, Experiment method, Deep interview, Focus group; Question and Scale Types; Data Collecting and Classification; Computer Programs Related to Analyzing; Types of Data Analyzes in Marketing Research: Parametric and nonparametric analyzes; Preparing Marketing Research Report.