| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Mühlbacher, H., Leihs, H. & Dahringer, L. (2006) International Marketing, 3. edition. Thomson Learning. |
| Assessment methods and criteria |
Midterm exam 40 %Final exam 60 % |
| Work Placement |
not applicable |
| Catalog Content |
Development of Globalization; Evaluation of International Communication Approaches; Intercultural Communication and Language Use; Nonverbal Communication Problems; Intercultural Communication in the Business World; Global Marketing Communication Studies; Analysis of Political, Legal and Economic Framework; Examining the Cultural Framework; International Companies Affecting PR Activities; Similarities and Differences Between Local and International PR; PR Activities in Multicultural Settings; Strategic Approaches in Global PR Framework; Use of New Communication Technologies in Global PR Studies; Measurement and Evaluation in Global PR Applications. |
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