| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
• Argenti, Paul A. & Barnes, Courtney M. (2009) Digital Strategies for Powerful Corporate Communications [Kindle Edition]. McGraw-Hill; 1 edition.• Campbell, Richard., Martin, Christopher R. & Fabos, Betina (2013) Media & Culture: Mass Communication in a Digital Age, Bedford/St. Martin\\\'s; Ninth Edition edition. • Cornelissen, Joep (2011) Corporate Communication: A Guide to Theory and Practice. SAGE Publications Ltd; Third Edition edition.• Gane, Nicholas & Beer, David (2008) New Media: The Key Concepts. Bloomsbury Academic; English Ed edition.Oliver, Sandra (2010) Public Relations Strategy. Kogan Page. Third Edition |
| Assessment methods and criteria |
Midterm exam 45 %Final exam 55 % |
| Work Placement |
not applicable |
| Catalog Content |
Development of New Communication Technologies; Information Society Concept; Impact of Digital Communication Concepts and Corporate Communications; Configuring Digital Communication Strategy; Corporate Communications in Social Media Applications;User-Generated Content and Interaction; Use of Social Media in Media Relations; Use of Digital Strategy for Internal Communication; Use of Digital Strategy for Investor Relations; Use of Digital Strategy for Corporate Social Responsibility; Use of Digital Strategy in Crisis Communication; Corporate Reputation in Social Media; Social Media Measurements; Social Impact of Social Media. |
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