| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Lect. Dr. Seher Gülenç |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Özer, S.U.; Yüksek, G.; Aksöz, E.O.; Yüncü, D.; Argan, M.; Argan, M.T.; Yüncü, H.F.; Yılmaz, A.; Kutlu, Ö. (2019). Destinasyon Yönetimi. (Ed. D. Yüncü). Eskişehir: Anadolu Üniversitesi Yayını. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Destination Concept, Characteristics and Management; Destination Planning and Development; Destination Marketing Organizations: Organization structures; Destination Marketing: Destination marketing plans and strategies; Destination Product Development: Destination attractions, Destination life cycle, Strategy formulation for destinations; Marketing Communications for Destinations; Destination Competitiveness: Competitiveness concept, Competitiveness indicators, Competitiveness models in destinations; Destination Brand: Brand awareness, Brand loyalty, Brand image, Brand value proposition, Destination image, Destination loyalty. |
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