| Catalog Content |
The concept of business communication in general: Scope and competencies of business communication; Business communication process: Planning, implementation and evaluation of the process; Areas of specialization in business communication: Media relations, employee communication, topic, crisis and change management communication; Business communication tools: Written, verbal, non-verbal and virtual communication tools; Business communication in different media environments; Preparation and delivery of oral and online presentations; Preparation and delivery of reports, proposals and projects; Improving and developing business communication. |
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