Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Advertising in the Digital Age	RHİ358	VI. SEMESTER	2+2	5.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. NAİM ÇINAR
Mode of Delivery	Face to face
Prerequisites	This lesson doesn\'t have any prerequisites
Courses Recomended
Recommended Reading List	Recommended readings (internet):- http://www.adweek.com/digital/- http://adage.com/section/digital/32- https://www.marketingtechnews.net/- https://www.digitaltrends.com/- https://www.creativereview.co.uk/- https://www.thinkwithgoogle.com/marketing-resources/efficiency-effectiveness-digital-advertising/- https://www.tandfonline.com/loi/ujia20
Assessment methods and criteria	1 Mid Term (written exam), Final (Portfolio)
Work Placement
Catalog Content	New media, communication in the digital age, evolution of media, evolution of audience, participation, engagement, user generated content, consumer generated content, new media environment and advertising, new advertising forms in digital media