| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. FERRUH UZTUĞ, PROF. DR. NECİP SERDAR SEVER, PROF. DR. RASİME AYHAN YILMAZ, PROF. DR. ATILIM ONAY, DR. ÖĞR. ÜYESİ LEVENT ÖZKOÇAK, ÖĞR. GÖR. MİNE ŞEN, PROF. DR. SEVİL BAYÇU, PROF. DR. MESUDE CANAN ÖZTÜRK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
|
| Work Placement |
Not Applicable |
| Catalog Content |
Determining the subject; Choosing a corporate or product; Briefing and evaluation; Planning campaigns: Situation analysis, Internal and external analyses, Research, Determining the target audience, characteristics of the target audience, forming activities; Designing, Creative studies, Campaign calendar; Budget; Presentation and evaluation. |
Anadolu Info Package 
Turkish 
English