| Recommended Reading List |
-Kurumsal İtibar Ölçümünde Kişiselleştirme Metaforu Review of Social, Economic & Business Studies, Vol.9/10, 247-262 Filiz OTAY DEMİR Yrd. Doç. Dr., İletişim Fakültesi, Maltepe Üniversitesi;2-FOMBRUN, C. (1996), Reputation, Harvard Business School Press, Boston. 3-GOTSİ, M. ve WİLSON, A. (2001), Corporate Reputation: Seeking a Definition. Corporate Communications: An International Journal, 6(1), 24-30. |
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