Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Social Responsibility and Ethical Dimension of Marketing	PZY512	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. MİNE OYMAN
Mode of Delivery	Distance education
Prerequisites	There are no prequisites and co-requisites
Courses Recomended	There are no recommended courses
Recommended Reading List	Yonca Gürol vd. (2010). \"KURUMSAL SOSYAL SORUMLULUK KAVRAMI VE GELISMEKTEOLAN ÜLKELERDE KONUYA BAKIS\" İ. Ü. Sosyal Bilimler Dergisi, No:43, (Ekim).Ozan Nadir Alakavuklar, Selcen Kılıçaslan ve Engin Bağış Öztürk (2009). “Türkiye’de Hayırseverlikten Kurumsal Sosyal Sorumluluğa Geçiş: Bir Kurumsal değişim Öyküsü” Yönetim Araştırmaları Dergisi, C:9, S:2Ozan Nadir Alakavuklar, Selcen Kılıçaslan ve Engin Bağış Öztürk (2009). “Türkiye’de Hayırseverlikten Kurumsal Sosyal Sorumluluğa Geçiş: Bir Kurumsal değişim Öyküsü” Yönetim Araştırmaları Dergisi, C:9, S:2Türkiye’de Kurumsal Sosyal Sorumluluk Değerlendirme Raporu
Assessment methods and criteria	midterm exam and final exam
Work Placement	N/A
Catalog Content	The Concept and Scope of Corporate Social Responsibility (CSR): Definition, Advantage, Benefits; Concepts Related to CSR; CSR Concept of Development: The world development, Development in Turkey; Regulatory Formation and Standards; Trends and Reasons for Development; Corporate Social Initiatives: Social incentives and philanthropy, Community volunteering, Social innovation and entrepreneurship, Responsible business practices, Corporate social marketing, Cause related marketing; Ethics Concept and Approaches; Marketing and Ethical Dilemmas; Ethical Decision Making; Consumer Ethics.