Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Theoretical Approaches in Corporate Communication	RHİ636	II. SEMESTER	3+0	7.5

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. SEVİL BAYÇU
Mode of Delivery	This course is given face to face.
Prerequisites	There is no prerequisite for this course.
Courses Recomended	There is no recommended program for this course.
Recommended Reading List	Argenti, P. A. (2003). Corporate communication. New York: McGraw-Hill/Irwin.Cornelissen, J. (2004). Corporate communications- Theory and practice. London: SagePublications.Goodman, M., B. and Hirsch, P. B. (2010). Corporate communication: Strategicadaptation for global practice. New York: Peter Lang.van Riel, C. B. M. (1992). Principles of corporate communication. London: Prentice-Hall.
Assessment methods and criteria	Vize and Final Paper
Work Placement	No
Catalog Content	The Concept of Corporate Communication; Developments Revealing Corporate Communications; Components of Corporate Communication: Marketing Communication, Managerial Communication, Organizational Communication; Theoretical Approaches to Corporate Communication I: Argenti, Cornelisen; Theoretical Approaches to Corporate Communication II: Goodman, Van Riel; The Concepts of Corporate Identity, Image and Reputation; Corporate Communication and Media Relations; Issue Manegement; Crisis Communication; Corporate Advertising; Corporate Social Responsibility; Digitalisation in Corporate Communication;, Corporate Communication and Ethics.