| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. ARZU TOKER |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
- |
| Recommended Reading List |
Çeltek, E. (2013). Turizm İşletmelerinde Elektronik Mişteri İlişkileri (E-MİY). Ankara: Detay YayıncılıkOdabaşı, Y. (2015). Satışta ve Pazarlamada Müşteri İlişkileri Yönetimi. İstanbul: Aura. |
| Assessment methods and criteria |
25% I. exam, 25% II. exam, 50% final classical exam |
| Work Placement |
Not Applicable |
| Catalog Content |
The Concepts of Customer and Customer Relationship Management (CRM); Change in the Transition to Customer-Focused Management; Management; Organizational Culture and Change; CRM in Electronic Environment; Creating a Database in Customer Relationship Management; Developing Customer Relationships; New Dimensions of Customer Relations; Customer Acquisition and Retention; Customer Complaints Management; Customer Relationship Management in Social Media. |
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