Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Tourism in Postmodern Period	TRZ554	II. SEMESTER	3+0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. ÇAĞIL HALE ÖZEL
Mode of Delivery	The mode of delivery of this course is face-to-face
Prerequisites	There is no prerequisite or co-requisite for this course
Courses Recomended	Courses such as Tourism Marketing or Contemporary Tourism can be suggested before that course
Recommended Reading List	Brown, S. (1993). Postmodern marketing?. European journal of marketing, 27 (4), 19-34.Brown, S. (1998) ‘Postmodernism: The End of Marketing’, in D. Brownlie, M. Saren, R. Wensley, and R. Whittington (eds) Rethinking Marketing Towards Critical Marketing Accountings, pp. 27–57. London, UK: Sage.Cova, B., Maclaran, P., & Bradshaw, A. (2013). Rethinking consumer culture theory from the postmodern to the communist horizon. Marketing Theory,13 (2), 213-225.Firat, A. F., & Venkatesh, A. (1993). Postmodernity: the age of marketing. International Journal of research in Marketing, 10 (3), 227-249.Firat, A. F. (1992). Postmodernism and the marketing organization. Journal of Organizational Change Management, 5 (1), 79-83.Firat, A. F., Sherry, J. F., & Venkatesh, A. (1994). Postmodernism, marketing and the consumer. International journal of research in marketing, 11 (4), 311-316.Kotler, P. (1989). From mass marketing to mass customization. Planning review, 17 (5), 10-47.
Assessment methods and criteria	1 Mid-term2 Assignments
Work Placement	There is no work placement
Catalog Content	Introduction to Postmodernism: Definition of Postmodernism; Comparison of Pre-Modern, Modern and Postmodern Periods; Conditions That Postmodernism Brought Along: Hyperreality, Fragmentation, Displacement of Production and Consumption; Conditions That Postmodernism Brought Along: Subject Not Being in the Center, Unity of Opposites, Loss of Loyalty and Brand Loyalty, Pluralism; Relationship Between Tourism and Postmodernism; Changes in the Tourism Paradigm; Reflections of Postmodernism on the Tourism Industry; Examples of Applications of Postmodernism in the Tourism Industry; Examples of Applications of Postmodernism in the Tourism Industry; Postmodern Tourist.