| Language of Instruction |
İngilizce |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
mid term essay homeowrks essays final exam essay |
| Work Placement |
N/A |
| Catalog Content |
Introduction to consumer behavior: Consumers: Environmental factors influencing consumer behavior: Culture, Subculture, Social class, Social group, Family and the household; Personal factors influencing consumer behavior: Personality and the self, Motivation and learning, Perception, Attitude and beliefs; Consumer decision process; Consumerism. |
Anadolu Info Package 
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