| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
ARAŞ. GÖR. DR. İLKNUR ATASOY DALAK |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional program component for this course. |
| Recommended Reading List |
N, Güder ve S, Demircan. (2006). STK'lar için İletişim ve Kampanya Hazırlama Rehberi. Ankara: Sivil Toplum Geliştirme Merkezi. Biber, A. (2006). Sivil Toplum Örgütlerinde Halkla İlişkiler. Ankara: Nobel Yayın. Oyman, M. (2014). Kâr Amacı Gütmeyen Organizasyonlar İçin Pazarlama. Ankara: Detay Yayıncılık. Karayel Bilbil, E. (2018). Halkla İlişkiler Perspektifinden Sivil Toplum. İstanbul: Pales Yayınları. Yavuz, C. (2011). Küreselleşme Sürecinin Öncüllerinden Sivil Toplum Kuruluşlarında Halkla İlişkiler. Ankara: Detay Yayıncılık. |
| Assessment methods and criteria |
1 Mid-term Exam, 1 Final Exam |
| Work Placement |
Not Applicable |
| Catalog Content |
The Concept of Civil Society: Scope, Theoretical development; Civil Society Organization (CSO): Types, The fields of activity, Importance as the third sector; The Relationship Between Social Movements, CSOs and Communication Technologies; Communication Management in Non-Profit Organizations (NGOs): Analysis, Planning, Implementation, Measurement; Marketing and Communication in CSOs; PR in NGOs: Internal and external activities; Relations with the Media; Practices in NGOs: Social responsibility practices, Lobbying activities, Social media practices; Campaign Design in CSOs: Objective, Target audience, Communication strategy, Implementation, Evaluation; Case Studies. |
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