Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Social Media Management	YMİ212	IV. SEMESTER	3+0	4.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ GÜLÇİN SALMAN
Mode of Delivery	Face to face
Prerequisites	None
Courses Recomended	None
Recommended Reading List	Will be given at the course.
Assessment methods and criteria	Midterm Exam (30%), Practice (20%), Final Exam (50%).
Work Placement	None
Catalog Content	The Emergence and Development of Social Media; Building Blocks of Social Media; Effects of Social Media; Social Media Platforms; Communication in Social Media and Developing Social Media Strategies; Social Media and Digital Marketing; Content Marketing in Social Media; Public Relations in Social Media; Measurement and Analysis; Metrics and Key Performance Indicators; Campaign Presentations.