| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. ATILIM ONAY, DR. ÖĞR. ÜYESİ LEVENT ÖZKOÇAK |
| Mode of Delivery |
This course is conducted only in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
It is suggested for students to take RHİ 202 Theory and Practice in Public Relations course. |
| Recommended Reading List |
A SPECIALLY COMMISSIONED REPORT STRATEGIC PLANNING IN PUBLIC RELATIONS A PRACTICAL GUIDE, Kieran Knights |
| Assessment methods and criteria |
written examination and presentation |
| Work Placement |
Not Applicable |
| Catalog Content |
Creating project groups and assinging project advisors; Distribution of project briefs; Determining a problem and situation analysis; Determining the message, media and event strategies; Preparing practice plans; Preparing the measurement and evaluation; Presentations of campaign reports; Distribution of the 2nd project briefs; Determining a problem and situation analysis; Determining the message, media and event strategies; Preparing practice plans; Preparing the measurement and evaluation; Preparing a campaign report; Presentation of the campaign. |
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