| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisites and co-requisites. |
| Courses Recomended |
Congress and Event Management, Event Marketing |
| Recommended Reading List |
1. Getz, D., & Page, S.J. (2019). Event Studies: Theory, Research and Policy for Planned Events (4th ed.). Routledge. https://doi.org/10.4324/9780429023002 |
| Assessment methods and criteria |
1 mid-term, 1 assignment, 1 final exam |
| Work Placement |
There is none. |
| Catalog Content |
An Overview of the Event Field; Perspectives on Events; The Event Planning Context; Sustainable Event Management; Strategic Event Planning; Event Financial Planning; Human Resources Management and Events; Mid-Term; Marketing Planning for Events; Sponsorship of Events; Event Design and Production; Event Logistics; Legal Consideration in Event Planningand Management; Student Presentations. |