| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. SEVGİ AYŞE ÖZTÜRK |
| Mode of Delivery |
Online |
| Prerequisites |
Not available |
| Courses Recomended |
Principles of marketing |
| Recommended Reading List |
Readings for each week will be delivered to students in PDF by the lecturer. |
| Assessment methods and criteria |
midterm, research paper and final exam |
| Work Placement |
not available |
| Catalog Content |
Services Environment; Characteristics of Services: Differences between products and services, Different aspects of services marketing; Service Product and Conceptualization of Services as a Product; Distribution of services; Pricing the Services; Promoting the Services: Advertising, Sales promotion, Personal selling, Publics relation and direct marketing; People in Services Marketing: Personnel, Customer and other customers; Customer Relationship Management in Services Industry; Physical Evidences of Services; Demand and Capacity Management; Service Quality Model and Quality Dimensions; Improving The Services Quality. |
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