|
Week - 1
|
General characteristics of services indüstry |
|
Week - 2
|
Services economy |
|
Week - 3
|
Characteristics of service as a product |
|
Week - 4
|
Services branding |
|
Week - 5
|
Pricing of services |
|
Week - 6
|
Demand and capasity management in services industry |
|
Week - 7
|
Distribution of services |
|
Week - 8
|
Marketing communication for services |
|
Week - 9
|
Services and people (customer and personnel) |
|
Week - 10
|
Phisical evidences of services |
|
Week - 11
|
Customer relationship management |
|
Week - 12
|
Conceptualization of services quality |
|
Week - 13
|
Dimensions of services quality and improving quality |
|
Week - 14
|
Internationalization of services |
Anadolu Info Package 
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