| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
|
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
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| Catalog Content |
Importance of Marketing and Sales Management in Retailing; What the Concepts of Marketing and Sales Management Mean; Subject and Elements of Sales Management; External Environmental Factors and Sales Management; Internal Environmental Factors and Sales Management; Sales Processes in Retail Businesses; Stages of the Sales Process in Retailing; Importance of Customer Relations in Retailing; Market Potential, Sales Potential and Sales Forecast; Sales Forecasting Methods; Sales Quotas; Characteristics of Sales Person and Importance of Sales; Selection and Training of Sales Persons; Organization and the Organizing Process; Human Needs and Motivation Theories. |
Anadolu Info Package 
Turkish 
English