| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
|
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There not other recommended courses |
| Recommended Reading List |
Resources indicated in the textbook can also be used to study. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement is required. |
| Catalog Content |
Introduction to Brand Design; Evaluation of Branding in terms of Market; All Elements of a Brand; Sensory and Experiential Branding; Viral Brand Management and Digitalized Brands; Brand Communities and Communication; The Newest Paradigm in Brand Management: Neuromarking; New Trends in Brand Communication |
Anadolu Info Package 
Turkish 
English