| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. FEYZA AĞLARGÖZ |
| Mode of Delivery |
The mode of delivery of this course is face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Success in Social Marketing-100 Case Studies From Around the Globe, Nancy R. Lee and Philip KotlerSocial Marketing and Sustainable Development Goals (SDGs) Case Studies for a Global Perspective M. Mercedes Galan-Ladero Helena M. Alves Editors |
| Assessment methods and criteria |
One midterm, assignment & final exam |
| Work Placement |
N/A |
| Catalog Content |
Definition of social marketing; Strategic social marketing planning; Social issue, purpose, focus, situation analysis; Selecting priority audiences; Behavior objectives and target goals; Crafting a desire positioning; Product; Price; Place; Promotion; Monitoring and evaluation; Budget and funding plans; Implementation and sustaining behaviors; Social marketing cases; Key articles |
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