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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Marketing Management (Distance Education)
  5. Course Structure Diagram with Credits
  6. Retailing Management
  7. Description
  • Description
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  • ECTS Credit Load
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZY506 - Retailing Management II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. ELİF EROĞLU HALL
Mode of Delivery Distance Learning
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Perakende Yönetimi Stratejik Bir Yaklaşım: (Çeviri Editörü: Erol Ustaahmetoğlu) Barry Berman, Joel R. Evans, Patrali Chatterje, Nobel Yayınevi.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to retailing: definition and importance
Week - 2 Development of retailing and current situation
Week - 3 Types of retailers
Week - 4 Virtual retailers
Week - 5 Retailing strategies
Week - 6 Planning process in retail management
Week - 7 Midterm exam
Week - 8 Financial management strategy for retailers
Week - 9 Human resource management for retailers
Week - 10 Marketing communication for retailers
Week - 11 Supply chain management for retailers
Week - 12 Customer relationship management for retailers
Week - 13 Store layout, design, and visual merchandising
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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