Graduate School | Department of Business Administration | Master of Business Administration (MBA) Degree | Program in Marketing

This program is for those who have an undergraduate degree in business management, for potential academicians, or for people working in various business firms. The objective of the program is to convey the latest developments and innovations to marketing students; to instill the skill of problem determination and solution with their knowledge of marketing management functions and to make it possible for the students to develop marketing strategies within a business environment. The curriculum is designed in such a way to provide both practical and conceptual understanding of marketing so that the student can define, determine, and solve marketing problems. The program consists of two semesters of courses, followed by a graduate thesis. The courses under this program give students strong fundamentals in their field and, at the same time, give them a perspective about the practices. The theoretical knowledge given to students is supplemented by case studies and research projects; hence, students gain a strong understanding of both marketing theory and practice.