Open Education Faculty | Brand Communication | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
İKT101U	Introduction to Economics	Required Courses	0+0	5.0
İLT107U	Communication	Required Courses	0+0	8.0
İŞL107U	General Business	Required Courses	0+0	6.0
PZL104U	Marketing Principles	Required Courses	0+0	8.0
	Foreign Language Courses			3.0
Sum				30

II. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
HİT102U	Public Relations	Required Courses	0+0	6.0
MAİ102U	Brand and Brand Management	Required Courses	0+0	8.0
MAİ106U	Analysis and Research in Brand Communication	Required Courses	0+0	7.0
PZL304U	Marketing Communication	Required Courses	0+0	6.0
	Foreign Language Courses			3.0
Sum				30

III. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
İLT207U	Persuasive Communication	Required Courses	0+0	6.0
MAİ201U	Advertising	Required Courses	0+0	6.0
MAİ203U	Media Planning	Required Courses	0+0	6.0
PZL209U	Consumer Behaviour	Required Courses	0+0	6.0
TAR201U	Principles of Atatürk and the History of Turkish Revolution I	Required Courses	0+0	3.0
TÜR201U	Turkish Language I	Required Courses	0+0	3.0
Sum				30

IV. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
İLT206U	Digital Communications and New Media	Required Courses	0+0	6.0
MAİ204U	Brand Communication Campaigns	Required Courses	0+0	6.0
MAİ206U	Brand Communication Design and Applications	Required Courses	0+0	6.0
PZL208U	Customer Relationship Management	Required Courses	0+0	6.0
TAR202U	Principles of Atatürk and the History of Turkish Revolution II	Required Courses	0+0	3.0
TÜR202U	Turkish Language II	Required Courses	0+0	3.0
Sum				30

Foreign Language Courses

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
ALM101U	German I (ALM)	Foreign Language Courses	0 + 0	3.0
FRA101U	French I (FRA)	Foreign Language Courses	0 + 0	3.0
İNG101U	English I (ENG)	Foreign Language Courses	0 + 0	3.0
ALM102U	German II (ALM)	Foreign Language Courses	0 + 0	3.0
FRA102U	French II (FRA)	Foreign Language Courses	0 + 0	3.0
İNG102U	English II (ENG)	Foreign Language Courses	0 + 0	3.0