Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. The Socio-Psychological Foundations of Consumer Behavior
  6. Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 20/05/2026
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes Program Qualifications
PY1 PY2 PY3 PY4 PY5 PY6 PY7 PY8 PY9 PY10 PY11 PY12 PY13 PY14 PY15 PY16 PY17 PY18
LO-1 Explains the concepts of the consumer and consumption by linking them to the main theoretical approaches to consumption - - - - - - - - - - - - - - - - - -
LO-2 Establishes the relationship between theory, variables, and measurement in consumer research; transforms a phenomenon into measurable variables - - - - - - - - - - - - - - - - - -
LO-3 Develops a framework that explains consumption not only as an individual preference but also in relation to processes of social meaning-making and identity construction - - - - - - - - - - - - - - - - - -
LO-4 Distinguishes and illustrates how processes such as resistance to persuasion, psychological reactance, and self-threat generate counter-effects in persuasion attempts - - - - - - - - - - - - - - - - - -
LO-5 Explains the effects of digitalization on consumers - - - - - - - - - - - - - - - - - -
LO-6 Selects a research design aligned with the research problem; ensures logical coherence among sampling, data collection, and the analysis plan - - - - - - - - - - - - - - - - - -

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