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LO-1
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Explains the concepts of the consumer and consumption by linking them to the main theoretical approaches to consumption |
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LO-2
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Establishes the relationship between theory, variables, and measurement in consumer research; transforms a phenomenon into measurable variables |
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LO-3
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Develops a framework that explains consumption not only as an individual preference but also in relation to processes of social meaning-making and identity construction |
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LO-4
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Distinguishes and illustrates how processes such as resistance to persuasion, psychological reactance, and self-threat generate counter-effects in persuasion attempts |
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LO-5
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Explains the effects of digitalization on consumers |
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LO-6
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Selects a research design aligned with the research problem; ensures logical coherence among sampling, data collection, and the analysis plan |