Akademik Dersler - Tanıtım

Last Updated: 20/05/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ545 - The Socio-Psychological Foundations of Consumer Behavior	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ HALUK AKARSU
Mode of Delivery	Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or corequisite requirement for this course.
Courses Recomended	Students taking this course are also recommended to take RHI530 Advertising Psychology.
Recommended Resources	Solomon, M. R. (2024). Consumer behavior: Buying, having, and being (14th ed.). Pearson.
Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The concept of the consumer and the theoretical framework of
Week - 2		Advertising and consumer persuasion processes from a social psychology perspective
Week - 3		Theory, variables, and measurement in consumer research
Week - 4		The role of drives and motivations in consumer behavior
Week - 5		Culture and sociocultural influences on consumer behavior
Week - 6		Self-concept and self-construal in consumer behavior
Week - 7		Tüketicinin ikna direnci ve benlik tehdidi
Week - 8		Social influence and norms in consumer behavior
Week - 9		Social perception and cognition in consumer behavior
Week - 10		Digitalization and consumer behavior
Week - 11		Reference groups and the role of the source in consumer behavior
Week - 12		Problem identification for consumer research
Week - 13		Developing a consumer research design
Week - 14		Preparing a consumer research proposal

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Assessment Method and Passing Requirements
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