Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Conditional Effect Approaches in Public Relations and Advertising Research
  6. Learning Outcomes & Program Qualifications
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 21/05/2026
0 : Does not support   1 : Low-level support   2 : Mid-level support   3 : Top level support
Learning Outcomes Program Qualifications
PY1 PY2 PY3 PY4 PY5 PY6 PY7 PY8 PY9 PY10 PY11 PY12 PY13 PY14 PY15 PY16 PY17 PY18
LO-1 Is able to explain the basic logic of the conditional effects approach within a regression-based analytical framework. - - - - - - - - - - - - - - - - - -
LO-2 Is able to apply data preparation, variable construction, and basic assumption checks in SPSS. - - - - - - - - - - - - - - - - - -
LO-3 Is able to test the “mechanism of effect” through mediation analyses and interpret direct and indirect effects. - - - - - - - - - - - - - - - - - -
LO-4 Is able to test “under which conditions an effect changes” through moderation analyses and explain the logic of interaction. - - - - - - - - - - - - - - - - - -
LO-5 Is able to construct conditional process models, in which mediation and moderation are considered together, in accordance with the research question. - - - - - - - - - - - - - - - - - -
LO-6 Is able to evaluate the significance of indirect effects by using bootstrap confidence intervals. - - - - - - - - - - - - - - - - - -
LO-7 Is able to present findings through tables and graphs and report them in accordance with APA 7 standards. - - - - - - - - - - - - - - - - - -
LO-8 Is able to develop an analysis plan by matching a research question from the fields of public relations and advertising with an appropriate conditional effects approach. - - - - - - - - - - - - - - - - - -

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