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LO-1
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Is able to explain the basic logic of the conditional effects approach within a regression-based analytical framework. |
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LO-2
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Is able to apply data preparation, variable construction, and basic assumption checks in SPSS. |
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LO-3
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Is able to test the “mechanism of effect” through mediation analyses and interpret direct and indirect effects. |
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LO-4
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Is able to test “under which conditions an effect changes” through moderation analyses and explain the logic of interaction. |
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LO-5
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Is able to construct conditional process models, in which mediation and moderation are considered together, in accordance with the research question. |
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LO-6
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Is able to evaluate the significance of indirect effects by using bootstrap confidence intervals. |
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LO-7
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Is able to present findings through tables and graphs and report them in accordance with APA 7 standards. |
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LO-8
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Is able to develop an analysis plan by matching a research question from the fields of public relations and advertising with an appropriate conditional effects approach. |