Akademik Dersler - Tanıtım

Last Updated: 21/05/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ547 - Conditional Effect Approaches in Public Relations and Advertising Research	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DOÇ. DR. YUSUF ZAFER CAN UĞURHAN
Mode of Delivery	Face-to-face
Place of Delivery
Used Educational Platforms
Prerequisites	N/A
Courses Recomended	N/A
Recommended Resources	Hayes, A. F. (2022). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (3rd ed.). The Guilford Press.Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning EMEA.Bozkurt, S. (2025). Process makro ile aracılık, düzenleyicilik ve durumsal aracılık etki analizleri: SPSS uygulamalı (2. baskı). Ekin Yayınları.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction to Conditional Effect Approaches: Scales and Validity in Effect Approaches
Week - 2		Introduction to the PROCESS Macro
Week - 3		Introduction to the PROCESS MacrRegression Assumptions: Outliers, Normality, Linear Relationshipo
Week - 4		Mediation Approach and Modeling
Week - 5		Simple Mediation Analysis and Interpretation in Public Relations and Advertising
Week - 6		Confidence Intervals for Indirect Effects
Week - 7		Moderation Analysis in Public Relations and Advertising
Week - 8		Visualization in Moderation Analysis
Week - 9		Conducting Analysis with Conditional Models in Public Relations and Advertising
Week - 10		Table and Figure Layout in Moderation Analysis
Week - 11		General Reporting Language
Week - 12		Semester Project Analysis Plan
Week - 13		Semester Project's Feedback - 1
Week - 14		Semester Project's Feedback - 2

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Assessment Method and Passing Requirements
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