|
Week - 1 |
Function and Effects of Advertising |
|
Week - 2 |
Advertising effects: A psychological perspective |
|
Week - 3 |
Feather effect, Agenda setting |
|
Week - 4 |
Perception, Perceptual Choice, Senses |
|
Week - 5 |
Recall and association, Effects of image ads |
|
Week - 6 |
Silent symbols and identity badges, Identification for consumers |
|
Week - 7 |
Accuracy / reality effect, Persuasion, Interest level |
|
Week - 8 |
Creative ads, Advertising and emotions |
|
Week - 9 |
Semiotics, Use of metaphors in advertising |
|
Week - 10 |
Cognitive consistency |
|
Week - 11 |
Measurement of ad effects in memory, Recall tips |
|
Week - 12 |
Episodic memory and information memory |
|
Week - 13 |
Ad-brand association |
|
Week - 14 |
Examples, General evaluation |
Anadolu Info Package 
Turkish 
English