| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. GÜNAY MOTİF ATAR |
| Mode of Delivery |
This course is conducted in the form of face to face education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Solomon, M., R. (2009). Consumer Behavior: Buying, Having and Being (8. Baskı). New Jersey: Prentice Hall. |
| Assessment methods and criteria |
one midterm exam, one homework and one final exam |
| Work Placement |
N/A |
| Catalog Content |
Psychological effects of advertising, Functions of advertising, Perceptual choice, Senses, Consumer information processing, Learning and memory, Recall and Association, Motivation and needs, Involvement, Values, Subconscious and emotions, Attitude models, Persuasion and attitude change, Cognitive consistency, The effect of advertising on purchasing behavior, Consumer identification, Semiotics, Use of metaphors in advertising. |
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