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Week - 1
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Visual media literacy concept and importance |
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Week - 2
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Basic visual elements; Colour; Form; Depth; Movement. |
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Week - 3
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Visual image and message; What is visual image?; Visual image features; Functions; Classification of visual images. |
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Week - 4
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Representations; Abstract visual information; Symbolic visual information; Symbol systems. |
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Week - 5
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Symbol systems; Conditions of visual message; Framing; Composition; Meaning; Image processing; Meaning and scope of visual framework |
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Week - 6
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Visual rhetoric; The field of study of visual rhetoric; Function; visual rhetoric figures |
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Week - 7
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Visual theories; Sensory theories; Gestalt approach; Constructivism |
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Week - 8
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Visual theories; Perceptual theories; Semiotics; Cognitive approach |
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Week - 9
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Visual manipulation; What is visual manipulation?; Perception and reality; Manipulation in photography: Manipulation in news images; Propaganda. |
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Week - 10
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Manipulation tools and techniques before and after the digital age; International limits of photomanipulation, Works and copyrights. |
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Week - 11
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Visual impact; Cognitive effects; effects depending on the form of presentation; Difficulties in assimilating the visual product; Extremism; Permanence in memory. |
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Week - 12
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Visual impact; Attitudinal effects; effect of dimensions; Spirit interaction; interaction with reading attitude; Psychological effect of colors; sexual and violence; Deception by transfiguration. |
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Week - 13
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Visual impact; Behavioral effects; Conditioning; Shock advertising; Subconscious effect. |
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Week - 14
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Stages of the influence process; Don't attract attention; Don't withhold attention; Defense against effect filter; Research examples. |
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