Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Visual media literacy concept and importance
Week - 2	Basic visual elements; Colour; Form; Depth; Movement.
Week - 3	Visual image and message; What is visual image?; Visual image features; Functions; Classification of visual images.
Week - 4	Representations; Abstract visual information; Symbolic visual information; Symbol systems.
Week - 5	Symbol systems; Conditions of visual message; Framing; Composition; Meaning; Image processing; Meaning and scope of visual framework
Week - 6	Visual rhetoric; The field of study of visual rhetoric; Function; visual rhetoric figures
Week - 7	Visual theories; Sensory theories; Gestalt approach; Constructivism
Week - 8	Visual theories; Perceptual theories; Semiotics; Cognitive approach
Week - 9	Visual manipulation; What is visual manipulation?; Perception and reality; Manipulation in photography: Manipulation in news images; Propaganda.
Week - 10	Manipulation tools and techniques before and after the digital age; International limits of photomanipulation, Works and copyrights.
Week - 11	Visual impact; Cognitive effects; effects depending on the form of presentation; Difficulties in assimilating the visual product; Extremism; Permanence in memory.
Week - 12	Visual impact; Attitudinal effects; effect of dimensions; Spirit interaction; interaction with reading attitude; Psychological effect of colors; sexual and violence; Deception by transfiguration.
Week - 13	Visual impact; Behavioral effects; Conditioning; Shock advertising; Subconscious effect.
Week - 14	Stages of the influence process; Don't attract attention; Don't withhold attention; Defense against effect filter; Research examples.