Language of Instruction |
Türkçe |
Course Type |
Area Elective Courses |
Course Instructor(s) |
|
Mode of Delivery |
face to face |
Prerequisites |
There is no prerequisite for this course |
Courses Recomended |
Students who take this course are advised to take the courses BYN203 Page design and BYN102 Photoshop applications. |
Recommended Reading List |
Onursoy, Sibel. 2019. Görsel iletişim ve imge. Ankara: Pegem Akademi yayıncılık.http://www.iste.org/docs/excerpts/MEDLIT-excerpt.pdf, http://www.frankwbaker.com/vl_readings.htm, Primer of Visual Literacy -by Donis A Dondis, Visual Literacy: Image, Mind, and Reality -by Paul Messaris |
Assessment methods and criteria |
1 mid term exam, 1 final exam |
Work Placement |
- |
Catalog Content |
Visual media literacy concept and its importance; Basic visual elements, Visual image concept. Visual theories; Sensory and perceptual theories. Visual rhetoric; display, metonym, synecdoche, metaphor. Anatomy of the visual message; representation, symbolism, abstraction. The conditions (context) of the visual message. Visual manipulation. Visual effects. Visual media interpretation strategies. |