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Week - 1 |
Intro-to-Class and Being Social Scientist |
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Week - 2 |
1-Defining Marketing,
2-Domain of Marketing,
3-Marketing: Convict or Savior of Global Crises, |
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Week - 3 |
4-A Generic Concept of Marketing,
5-Marketing as Exchange |
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Week - 4 |
6-Evolution of the Marketing Concept ,
7-How Modern is Modern Marketing? Marketing’s Evolution and the Myth of the “Production Era” |
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Week - 5 |
8-Symbols for Sale,
9-Symbols of Substance, Source and Sorcery |
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Week - 6 |
10-Social Class and Consumer Behavior ,
11- Demographics and Socio-Economic Status Groups
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Week - 7 |
Midterms |
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Week - 8 |
13-From Marketing Mix to Relationship Marketing Marketing: Towards a Paradigm Shift in Marketing
14-Relationship Marketing as a Paradigm Shift: Some Conclusions from the 30R Approach
15- Foundations of Relationship Marketing: Interaction and Network Approaches |
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Week - 9 |
16-Relationship Marketing Defined? An Examination of Current Relationship Marketing Definition ,
17-Exit Services Marketing-Enter Service Marketing |
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Week - 10 |
18-Consumer Equity in Relationship Marketing ),
19-Is Relationship Marketing for Everyone? ,
20-Relationship Marketing as an Ethical Approach: Philosophical and Managerial Considerations |
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Week - 11 |
21-Social Networks as A Tool for Relationship Marketing ,
22-Using Information Technology in Relationship Marketing and Contextual Marketing |
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Week - 12 |
23-Marketing Myopia ,
24-Facts and Fallacy in Retention Marketing |
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Week - 13 |
Overal Review of the Semester |
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Week - 14 |
Final Exams |
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