Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Systemic communication
Week - 3	Corporate communication approach
Week - 4	Communication and reputation liaison
Week - 5	Creating identity
Week - 6	Evaluaiton of the identity
Week - 7	Creating the corporate brand
Week - 8	Communicating with the corporate brand
Week - 9	Developing the reputation platform
Week - 10	Communicating with the key stakeholders and reputation
Week - 11	Issues, risk and crisis management
Week - 12	Social responsibility and reputation in the era of pandemics
Week - 13	Measuring the corporate reputation
Week - 14	Evaluation of the lecture, feedbacks and epilogue