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Week - 1 |
Introduction |
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Week - 2 |
Pioneer mass media theories and powerful effects of the media |
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Week - 3 |
Limited Effects |
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Week - 4 |
Cultural Effects |
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Week - 5 |
Uses and Gratification; Spiral of Silence |
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Week - 6 |
Uses and Gratification; Spiral of Silence |
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Week - 7 |
Agenda Setting, forming public opinion. |
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Week - 8 |
Cultivation Theory |
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Week - 9 |
Technological Determinism: H. Innis and M. McLuhan |
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Week - 10 |
New Communication Technologies |
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Week - 11 |
Critical Paradigm and Frankfurt School |
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Week - 12 |
Student's Presentations |
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Week - 13 |
Discussions and Evaluations |
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