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Week - 1 |
Introduction |
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Week - 2 |
Public Relations Writing.
Public Relations Writting and Persuasion Process.
Writing Process of Public Relations Messages. |
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Week - 3 |
What is News?
News Format.
Basic of Elements of News |
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Week - 4 |
Style of News and its Importance.
Punctation Rules and Abbreviations.
The techniques of news writing.
The Rule of 5N1K |
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Week - 5 |
The techniques of news writing
Pyramid Style.
Other Writing Techniques. |
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Week - 6 |
Tools of Public
Relations and Media Relations |
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Week - 7 |
Press Release |
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Week - 8 |
Writing a Press Release for Newspapers.
Writing a Press Release for Magazines |
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Week - 9 |
Practices |
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Week - 10 |
Press Release.
Writing a Press Release for TV.
Writing a Press Release for the Radio |
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Week - 11 |
Feature Stories.
Newsletter |
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Week - 12 |
Interviews,
Brochures, newspapers, magazines, books, and handbooks. |
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Week - 13 |
Press Kit, fliers, direct mail, annuals, invitations, reminders. |
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Week - 14 |
Corporate Promotional Writing.
Effective Presentation Techniques |
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