Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introductions and informing the students about the course
Week - 2	Productive Artificial Intelligence: The concept of artificial intelligence and productive artificial intelligence, the difference of productive artificial intelligence from artificial intelligence, the transformation of the public relations profession with productive artificial intelligence, examples of applications with productive artificial intelligence in public relations.
Week - 3	Responsible and Conscious Use of Generative AI: Strengths and weaknesses of generative AI, risks, ethical principles and regulations in the use of generative AI.
Week - 4	Working with Artificial Intelligence: Working logic of generative AI, Prompt engineering concept, controlling generative AI and asking the right question, describing the need correctly, writing prompts for visualization models.
Week - 5	Implementation: Situation analysis (objective, target audience analysis, message strategy and slogan) using traditional methods and generative AI
Week - 6	Application: Public relations articles, news writing, press releases using traditional methods and generative AI
Week - 7	Midterm exam
Week - 8	Application: News letter, interview using traditional methods and generative AI
Week - 9	Application: Brochures, booklets, posters using traditional methods and generative artificial intelligence
Week - 10	Application: Radio spots and posters using traditional methods and generative artificial intelligence
Week - 11	Implementation: Social media content can be produced using traditional methods and generative AI
Week - 12	Implementation: Social media content can be produced using traditional methods and generative AI
Week - 13	Implementation: Social media content can be produced using traditional methods and generative AI
Week - 14	Final exam